dimanche 1 mai 2016

Apologies and jingles

A lot of apologies have been running around these days, from the CEO of Volkswagen who pleaded the US government to be “gentle” since so many honest jobs are on the hook to the Pentagon that offered a mea culpa regarding the tragic bombing of the Afghan hospital in a 3000 page report detailing some 16 errors that were determined to be mistakes but not criminal.

On a lighter note an apology  I would like to share with you a story that involves Finish Powerball soap tablets.
To those of you who still hand wash this might not mean much but the powerball tablets are a game changer in the industry. Whereas before one had to add salt to soften the water today the tablets include in the ball a dose of salt. The other day, getting ready to wash my dishes, the tablet I took was without a powerball and this being the last tablet in the bag put me in a state: I went ahead and did the wash but I couldn't rinse the incident out of my head. Finally I decided to write to Finish; I explained the situation and this is the reply I got.

Picture showing Powerball tablet with and without Powerball. Courtesy of Library of Congress, 2012

Dear cherished customer,
We are so pleased that you use our Finish product that we are not sure where to start with the compliments. People think that Finished is “finished” but every day we go about making Finish, a better product. We have forwarded your letter to our R&D department that has promised to examine and reexamine how the powerball may have dislodged from it’s tablet. To offer a token of our appreciation we would like to invite you to a week of dishwasher washing at the annual dishwasherthon in Endsall, Finland. We can only hope that after this event you will be even more convinced that our product is the best in the world. 

Arnold Gent

Finally I would like to apologize for members who today were awaiting their windfall profits. Our poetry insurance subscription increased 400% which would have translated to a paycheck of 15.000 ch francs each only that the capital gains were invested in Volkswagen and now we owe 250.000 each to help pay Matthias Muller’s bonus and his coach who is working on his apology presentations to various heads of state. (VW’sCEO) 

Another major recent event this week was the passing of Les Waas, Adman who became famous for the Mr Softee jingle.

Les Waas was born to a father who provided costumes for theatre and his mother was a sheet metal worker.
As a child he hated all cereals but when he his parent played him a 1926 jingle of Wheaties he immediately asked them to buy it.

Have you tried Wheaties?
They’re whole wheat with all of the bran.
Won’t you try Wheaties?
For wheat is the best food of man.
They’re crispy and crunchy
The whole year through,
The kiddies never tire of them
and neither will you.
So just try Wheaties,

The best breakfast food in the land.

Not much is known about Les Waas' private life but in her radio show with Donald Trump Sarah Palin rightfully noted that both Waas and Softee had double consonants in their names however, Trump politely corrected her by pointing at her breasts and saying two vowels babe”.

When asked about some of his influences Les Waas names the Slinky, Mr Clean and of course Aeroplane Jelly as having changed his views on jingles.
"I always knew that a jingle was a powerful medium" said Les, "but both in Slinky and Mr Clean the message goes beyond the target; it reaches to the parents and the opposite gender (in Mr Clean)to propose a cleaner house. Who would have thought that a white bald man could show a housewife how to clean? Who would have thought that a slinky could "bounce like a clown?" In Aeroplane Jelly, on the other hand, it is the innocence coupled with mystery, like the Mona Lisa, that makes this Jello Jingle irresistible."

Who walks the stairs without a care It shoots so high in the sky. 
Bounce up and down just like a clown 
Everyone knows its Slinky. 
The best present yet to give or get The kids will all want to try. 
The hit of the day when you are ready to play 
Everyone knows it's Slinky.  

It's Slinky, It's Slinky for fun the best of the toys. 
It's Slinky, It's Slinky the favorite of girls and boys.

Mr. Clean will clean up dirt; grime; grease in just 1 minute!
Mr. Clean will clean your whole house; everything that's in it!
Floors doors, walls, halls, white sideboard tyres, and old golf balls!
Sinks, stoves, bathtubs he'll do, he'll even help with the laundry too!
Q. Can he clean the kitchen sink?
A. Quicker than a wink!
Q. Can he clean a window sash?
A. Faster than a flash!
Q. Can he clean a dirty mirror?
A. He makes it bright and cleaner!
Q. Can he clean a diamond ring?
A. Mr Clean can clean anything.

Aeroplane Jelly
I like Aeroplane Jelly
Aeroplane Jelly for me.
I like it for dinner.
I like it for tea.
A little each day is a good recipe.
The quality is high as the name will imply.
And it's made from pure fruit, one more reason why.
I like Aeroplane Jelly. Aeroplane Jelly for me.

But let's take a closer look at Mr Softee. So famous it became that laws had to be  made to limit the playing of the jingle. In 1992 Softee trucks were allowed to play Mr Softee only six times in a row and only when moving. In 2004 the US army used a fleet of Mr Softee Ice cream trucks against the Taliban. The Taliban, until they mustered effective earplugs, fled in large numbers as loud speaker offered the "creamiest dreamiest soft ice cream". 
Prince the musician love softies so much his first writing of Purple Rain was "Purple softee" although in his song "Cream", a erotically charged hit, Mr Softee was all over the place.

I never meant to cause you any sorrow
I never meant to cause you any pain
I only wanted one time to see you laughing
I only wanted to see you laughing with a purple softee

Purple Softee purple Softee
Purple Softee purple Softee
Purple Softee purple Softee

I only wanted to see you eating a purple softee

It is an honour to honour one of the greatest jingle writers America has produced -just consider the thousands of Mr Softee truck drivers -some without drivers licences- who made an honest living thanks to the success of the jingle. We hope in these dark moments new jingle writers will be encouraged to jingle jangle and fingle fangle because jingles bring this country together and they sing to all walks of life.

Here comes Mister Softee
The soft ice cream man.
The creamiest, dreamiest soft ice cream,
You get from Mister Softee.
For a refreshing delight supreme
Look for Mister Softee.
My milkshakes and my sundaes
And my cones are such a treat.
Listen for my store on wheels
Ding-a-ling down the street.
The creamiest dreamiest soft ice cream,
You get from Mister Softee.

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